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Topic: Chipotle

YouTube's 10 Most-Watched Ads in September Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

October 8, 2013, 12:33 PM EDT

CAA Marketing Discusses Chipotle's New Fiona Apple Animation Creative execs talk strategy

Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food. The film's soundtrack features Fiona Apple singing "Pure Imagination" from Willy Wonka…

September 20, 2013, 3:35 PM EDT

World of Pure Manipulation: An Honest Version of Chipotle's 'Scarecrow' Ad What are they really saying?

You know you have an advertising hit when the parodies start rolling in. Here is Funny or Die's take on the grand new Chipotle "Scarecrow" ad. The parody is just…

September 19, 2013, 2:32 PM EDT

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film Move into gaming, too

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of…

September 12, 2013, 10:07 AM EDT

Chipotle Admits Hacking Its Own Twitter Account in Anniversary Stunt Sunday's 'little problem' was self-inflicted

It might have gone down as one of the least interesting Twitter hacks of all time, except it was fake. Which makes it … interesting? Chipotle has admitted to Mashable that…

July 25, 2013, 8:09 AM EDT

Judy Greer Is a Reluctant Web Video Star Actress' partnership with Yahoo nears 100 episodes

Judy Greer has starred in movies like Adaptation and 13 Going on 30, as well a memorable turn in Arrested Development. But since 2011, she's headlined Yahoo's Reluctantly Healthy, where…

June 20, 2013, 12:00 AM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

Rob Riggle Is Dirtbag Frankenstein in Chipotle's Halloween Spot Pushes annual $2 'booritos'

There are a whole bunch of Rob Riggle fans out there. And though I'm not one of them, I can see the twisted humor in Chipotle's "Do Some Good This…

October 4, 2012, 6:17 PM EDT

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