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Topic: Chipotle

It’s Getting Harder to Separate Advertising From Entertainment

And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

Frank Ocean Gets the Last (Four-Letter) Word in Spat With Chipotle

Singer returns payment with note to 'F--- Off'

Remember that viral Chipotle ad featuring an animated scarecrow battling evil factory farms while Fiona Apple crooned a version of Pure Imagination over top? Apparently, Frank Ocean had an earlier…

Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online

Tim Piper heads up 'Farmed and Dangerous'

IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a…

The 10 Best Ads of 2013

The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

The Studio Behind Chipotle's Smash Hit 'The Scarecrow'

Moonbot studios can bring almost anything to life

Specs Who (From left) Lampton Enochs, managing partner; Brandon Oldenburg, creative partner; and William Joyce, creative partner What Production and animation studio Where Headquartered in Shreveport, La. Moonbot Studios tells a good story—no matter…

YouTube's 10 Most-Watched Ads in September

Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

CAA Marketing Discusses Chipotle's New Fiona Apple Animation

Creative execs talk strategy

Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food. The film's soundtrack features Fiona Apple singing "Pure Imagination" from Willy Wonka…

World of Pure Manipulation: An Honest Version of Chipotle's 'Scarecrow' Ad

What are they really saying?

You know you have an advertising hit when the parodies start rolling in. Here is Funny or Die's take on the grand new Chipotle "Scarecrow" ad. The parody is just…

Adweek's Top 10 Commercials of the Week

Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film

Move into gaming, too

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of…

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