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Topic: Chicago Blackhawks

Data Is Transforming This Experiential Marketing Agency All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in…

April 16, 2014, 8:59 PM EDT

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name? An issue that won't die

In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer. Less than a decade ago, teams like the NFL’s Washington Redskins, which Snyder…

September 30, 2013, 9:48 PM EDT

There’s No Place Like Dome CBS scares up huge ratings with new sci-fi drama

CBS on Monday drew a huge crowd with the premiere of its ambitious scripted series, Under the Dome, delivering 13.5 million total viewers and a staggering 3.3 in the adults…

June 25, 2013, 2:18 PM EDT

The Store of the Future Has Arrived (and No, It's Not Apple) How brands are digitizing retail

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile. Though Shafron…

June 3, 2013, 10:02 PM EDT

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