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Topic: Cheil Worldwide

James Corden Bickers With James Corden as Samsung Galaxy S6 Ads Flood In

Launch day fun

Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all…

This Samsung Headphones Ad Is Such Utter Arty Nonsense, It's Actually Kind of Good

High camp factor

Moody black-and-white photography. Whispered dialogue. Ethereal soundtrack. Pouty orgasm faces. Sensual mid-air ballet. Amazingly, this isn't a perfume or fashion ad from the '90s but Cheil Worldwide's latest spot for Samsung…

This Samsung App Helps Children With Autism Make Eye Contact

Cheil Worldwide creates 'Look at Me' game

For all the griping and joking about the alienating effects of smartphone technology, it's worth remembering that ubiquitous mini computers can actually help people socialize—even people who struggle with basic…

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter

After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

Samsung Ad Introduces the Cutest, Pluckiest Smartphone Memory Card Ever

Little robot is impervious and cool

A Samsung SD smartphone memory card morphs into a cute, miniature robot action hero in this engaging 45-second clip from Cheil Worldwide in Seoul and Museum Film. The ad, running…

Ad of the Day: Lionel Messi Captains the Humans in Samsung's Soccer Battle Against Aliens

Our only hope

After charming poor kids who love to sing Lorde in his previous spot, goofy-looking Samsung spokesman Lionel Messi is back, and this time he's fleeing such shiny, sleek black cars…

Nicholson Builds Team at McKinney in N.Y.

Leicht, Benjamin join as creative directors

In Jonny Leicht and Jake Benjamin, McKinney’s New York ecd Peter Nicholson thinks he has found some trusted lieutenants. Leicht and Benjamin are the first creative directors hired by Nicholson, who…

In South Korea, Oreo Is Breast Milk's Favorite Cookie (NSFW)

Cheil Worldwide nurses it

[Note: See Kraft's response in the update below.] Man, advertising gets fun when it doesn't have America's puritanical discomfort with the human body dragging it down. This South Korean ad…

Media Grand Prix Goes to South Korea's Cheil for Virtual Grocery Store

Hate shopping for groceries? You'll like this year's Grand Prix winner in the Media Lions contest at Cannes.      Cheil Worldwide in South Korea took home the coveted prize for creating…

Samsung Bluetooth thwarts dopey hunter

This Samsung Bluetooth ad by Cheil Worldwide shows off the device's versatility by placing it in a new environment. Instead of helping trendy city dwellers look like schizophrenics on…

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