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Topic: Cheil

Cheil Rounds Out Its Portfolio With Iris Deal Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

November 25, 2014, 12:30 PM EST

Samsung Electronics Calls Global Ad Review Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

April 24, 2014, 10:34 AM EDT

Sophie Kelly Becomes CEO of The Barbarian Group Co-founder Benjamin Palmer takes chairman role

Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has been…

October 21, 2013, 12:55 PM EDT

Nationwide Reviews Media Business UM, McKinney are incumbents

Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…

March 28, 2013, 10:53 AM EDT

After Facebook Chat, Samsung Surprises Fan With World's Only Personalized Galaxy S III Decorated with his own doodle

Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message,…

August 30, 2012, 3:35 PM EDT

David Beckham Bends It Like Beethoven in Samsung Ad Kicks out 'Ode to Joy' with soccer balls

I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it…

May 24, 2012, 12:21 PM EDT

GM's Global Chevy Review Is Well Under Way Company aims to complete the process in December

General Motors' global review of its Chevrolet creative business has been under way for a month now, acccording to a company representative today.  The rep added that GM expects to complete…

October 20, 2011, 9:29 PM EDT

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