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Topic: Cheil

Cheil Rounds Out Its Portfolio With Iris Deal

Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

Samsung Electronics Calls Global Ad Review

Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

Sophie Kelly Becomes CEO of The Barbarian Group

Co-founder Benjamin Palmer takes chairman role

Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has been…

Nationwide Reviews Media Business

UM, McKinney are incumbents

Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…

After Facebook Chat, Samsung Surprises Fan With World's Only Personalized Galaxy S III

Decorated with his own doodle

Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message,…

David Beckham Bends It Like Beethoven in Samsung Ad

Kicks out 'Ode to Joy' with soccer balls

I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it…

GM's Global Chevy Review Is Well Under Way

Company aims to complete the process in December

General Motors' global review of its Chevrolet creative business has been under way for a month now, acccording to a company representative today.  The rep added that GM expects to complete…

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