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Topic: Cheerios

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Ad of the Day: Grumpy Cat Gets Stung by the Honey Nut Cheerios Mascot Unimpressed by a famous face

Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity. Since exploding on the scene in 2012, she's…

July 1, 2014, 1:20 PM EDT

MSNBC Twitter Manager Fired for Saying 'the Rightwing' Will Hate Interracial Cheerios Ad Apology barely accepted

Welp, that was fast. Cheerios announced a cute sequel to its surprisingly controversial 2013 ad featuring an interracial family (the original is adorable) and though it's only a day old, it…

January 30, 2014, 5:31 PM EST

Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the Super Bowl And a wonderful sequel it is

Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during…

January 29, 2014, 5:28 AM EST

The Best-Perceived Brands of 2013 Which were the biggest improvers and who fell off the list?

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top…

January 15, 2014, 6:19 AM EST

Cheerios Takes Home Dubious Honor of Most Hated Ad During the Golden Globes Dead grandma spot gets bombed

Twitter is a tough crowd during any high-profile live TV programming, when snark levels always spike. Cheerios learned that the hard way during the Golden Globe Awards on Sunday when…

January 13, 2014, 11:02 AM EST

Sadvertising With Lauren Reeves [Video] Adweek's Mad Woman wipes her eyes at the latest batch of sad ads

Hi, it's me Lauren. Do you guys love being sad? Me too! I'm really getting into this little thing I like to call "Sadvertising." There's nothing better than a sad commercial…

October 24, 2013, 1:46 PM EDT

Ad of the Day: Cheerios Finds Its Sweet Spot Once Again First new ad since interracial family

General Mills always seemed quite embarrassed by the firestorm around its now-famous "Just Checking" ad for Cheerios—the one that was set upon by racist trolls on YouTube for featuring an…

July 18, 2013, 2:12 PM EDT

Kids Watch Cheerios Ad With Interracial Parents, Don't Understand the Fuss Still innocent

Kids have the oddest perspective on things. For example: They're not even very racist! This truism is brought home once again in this video by the Fine Brothers, in which…

July 16, 2013, 5:21 PM EDT

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