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Topic: Cheerios

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

Here Are the Year's 10 Best-Perceived Brands

Companies focused on streaming video move to the top of the list

Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's…

The 10 Most Memorable New Products of 2014

Tech and food grab top spots with help from Facebook

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according…

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

Ad of the Day: Cheerios Just Made One of the Sweetest Ads Ever With a Gay Family

Meet André, Jonathan and their daughter

Not all happy families have the same beginnings, but if there's one thing they have in common, it's the deep love at their core. And it's clear, in this new…

Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift

And his kid, who wants time with him

Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios…

Adweek's Top 5 Commercials of the Week: July 18-25

Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

Ad of the Day: Grumpy Cat Gets Stung by the Honey Nut Cheerios Mascot

Unimpressed by a famous face

Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity. Since exploding on the scene in 2012, she's…

MSNBC Twitter Manager Fired for Saying 'the Rightwing' Will Hate Interracial Cheerios Ad

Apology barely accepted

Welp, that was fast. Cheerios announced a cute sequel to its surprisingly controversial 2013 ad featuring an interracial family (the original is adorable) and though it's only a day old, it…

Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the Super Bowl

And a wonderful sequel it is

Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during…

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