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Topic: Cfbai

Big Food Cuts the Fat in Advertising to Kids

Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids

First Lady acknowledges progress, asks industry to do more

The government may not be able to regulate food marketing to children, but it may not have to. On the same day Michelle Obama used her position as First Lady…

Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids

You want some fries with that toy?

A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like…

Study: Slow Progress in Cereal Marketed to Kids

Health advocates hoping report will raise obesity awareness

Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study…

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge

Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

Does This Look Like Health Food?

By way of self-regulation, marketers manage to fight back fed clampdown on kid food ads—for now

Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald’s. An animated TV spot targeting children 8…

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