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Topic: celebrity branding

Inside the Effort to Brand Tom Brady

Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

Lyle Lovett's Latest Gig: Men's Shirts

Hamilton Shirts teams with Western star, likely to leave fans in stitches

Four-time Grammy winner Lyle Lovett is usually busy writing songs, touring with his 18-piece band, acting in the occasional movie or riding horses on his Texas farm. The last thing…

The Dangers of Donald

Macy's popularity plummets for failing to dump the Trump Collection

Remember that so-called “birther” issue from the presidential campaign? Remember all that press coverage of Donald Trump demanding that Barack Obama turn over his birth certificate—then doubting that the one…

Rebranding Duke

John Wayne's son promises a corral's worth of new themed merchandise

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima. And if…

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