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Topic: celebrity

How Time Inc.'s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

Instant will use the clout of People and Entertainment Weekly

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?

Fame, as a branding channel, dominated advertising in 2014

There are many things that defined 2014 in advertising. Mobile domination, our insatiable desire for a viral hit, TV ads alive and well, Goodvertising, Big Data and, of course, the…

The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back

Instant timelines for newcomers and other radical moves

Twitter can make a bad first impression. When new people sign up they often fall off quickly. The San Francisco-based social platform has a half-billion monthly visitors but only 284…

Beats Music Uses Sound Headphone Marketing Strategies

Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

Food & Wine Strengthens Ties to Celeb Chefs

Brighter spotlight on personalities

In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs. The magazine has tapped six Chefs in Residence to participate in brainstorming…

Celebs Who Make You Buy Things

Mad Woman Lauren Reeves on the stars of the silver pitch

Mad Woman Lauren Reeves on the stars of the silver pitch

The Marketer’s Guide to Reaching Millennials

They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

How the Perfume Business Lost Its Class

Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

First Mover: Bob Winter

Crispin's new Miami ecd on his love of Kiss and embracing his dorky side

Specs Age 46 New gig Executive creative director, Crispin Porter + Bogusky, Miami Old gig Chief creative officer, Young & Rubicam, Chicago What are the biggest challenges of your new job? To continue to build…

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