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Topic: celebrity

When Does Leaning Hard Into Celebrity Become Lazy and Dangerous? Fame, as a branding channel, dominated advertising in 2014

There are many things that defined 2014 in advertising. Mobile domination, our insatiable desire for a viral hit, TV ads alive and well, Goodvertising, Big Data and, of course, the…

December 22, 2014, 12:12 PM EST

The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back Instant timelines for newcomers and other radical moves

Twitter can make a bad first impression. When new people sign up they often fall off quickly. The San Francisco-based social platform has a half-billion monthly visitors but only 284…

November 12, 2014, 2:56 PM EST

Beats Music Uses Sound Headphone Marketing Strategies Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

April 9, 2014, 11:58 AM EDT

Food & Wine Strengthens Ties to Celeb Chefs Brighter spotlight on personalities

In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs. The magazine has tapped six Chefs in Residence to participate in brainstorming…

January 5, 2014, 8:49 PM EST

Celebs Who Make You Buy Things Mad Woman Lauren Reeves on the stars of the silver pitch

Mad Woman Lauren Reeves on the stars of the silver pitch

December 3, 2013, 3:49 PM EST

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

How the Perfume Business Lost Its Class Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

March 27, 2013, 10:04 PM EDT

First Mover: Bob Winter Crispin's new Miami ecd on his love of Kiss and embracing his dorky side

Specs Age 46 New gig Executive creative director, Crispin Porter + Bogusky, Miami Old gig Chief creative officer, Young & Rubicam, Chicago What are the biggest challenges of your new job? To continue to build…

January 7, 2013, 12:00 AM EST

Information Diet: Judah Friedlander When not Skyping with the president, the '30 Rock' star tweets, watches 'Family Ties'

Specs Who Judah Friedlander Age 42 Accomplishments Stars as Frank Rossitano on NBC's 30 Rock; author of How to Beat Up Anybody: An Instructional and Inspirational Karate Book by the World Champion; trucker hat…

February 9, 2012, 11:17 PM EST

Hollywood.com Plans Overhaul Despite competition, new content exec sees hole in market

There's no shortage of celebrity news on the Web, but Michelle Lee, Hollywood.com's new senior vice president of content and editorial director, said she plans to go after a hole…

February 1, 2012, 2:11 PM EST

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