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Topic: Celebrities

Type
Shocker: 'OK!' and 'Life & Style' Both 'Pregnant & Betrayed' A brief history of dueling covers

With their regularly rotating casts of Teen Moms, Kardashians and Brangelinas, it’s not unusual for celebrity weeklies to have a bit of cover story overlap. But the latest issues of…

May 22 2012

Get Real Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

May 01 2012

Perspective: The Backhand Boys Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

February 01 2012

Service Pairs Brands, Stars FanDNA finds new avenue for celebrity marketing

There’s a new way to measure celebrity fandom—and potentially sell brands in the process. It’s called FanDNA, and it’s pitching itself as an alternative to the established Marketing Evaluations’ Q ratings…

January 17 2012

Celeb Weeklies Taking a Beating Circulation numbers dropped drastically since 2008

It's no secret that celebrity weeklies have taken a heavy beating in the past few years. According to Women’s Wear Daily, while a weekly circulation of 500,000 copies would have…

October 19 2011

Queen Latifah's Unusual Endorsement Actress helps sell allergy meds from online game

File this one away under unusual celebrity endorsements: Queen Latifah wants you to buy Zyrtec. The singer-rapper-actress has now officially added anti-allergy spokesperson to her resume, appearing in a series of…

October 04 2011

Twitter Eases Up on Direct Messaging Restrictions Changes could come in handy for brands

Twitter is making it a lot easier for people to communicate with verified accounts, like brands or celebrities. The Next Web reports that Twitter has changed its Direct Message requirements, making…

July 05 2011

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