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Topic: Celebrities

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Celebrities Put the 'C' in CES Big names drawn to Las Vegas tech fest

The Consumer Electronics Show always plays host to tech-savvy celebrities. This year is no different—the Las Vegas event has booked some big acts to go along with the gadgets. A few…

January 2, 2014, 1:49 PM EST

CAA Marketing Discusses Chipotle's New Fiona Apple Animation Creative execs talk strategy

Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food. The film's soundtrack features Fiona Apple singing "Pure Imagination" from Willy Wonka…

September 20, 2013, 3:35 PM EDT

TV’s Royal Couple Lives On Thanks to Brand Endorsements Lucy and Desi are still with us in ads

If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the…

September 19, 2013, 9:45 AM EDT

Royal Caribbean Fills Virtual Ship With Celebrities Kristin Chenoweth stars in 8-minute commercial from Mindshare

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…

April 16, 2013, 12:50 PM EDT

Which Entertainment Show Is the Most Flattering to Celebrities? Hairstyles dominate the conversation

Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin…

February 20, 2013, 6:16 AM EST

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games Technology and social media give Hollywood ads real star power

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…

February 18, 2013, 7:54 AM EST

Time Inc.'s Latest Collaboration People and Cooking Light Share Content

Time Inc. CEO Laura Lang has made a point of capitalizing on the company's enormous number of print subscribers and breaking down walls between its traditionally autonomous brands. In keeping with…

January 4, 2013, 12:02 AM EST

People Adds CelebWatch News App to Subscription Plan New app has customizable news feeds

People magazine is trying to capitalize on readers' obsession with celebrity news and keep its title as Time Inc.'s cash cow with a new app that makes it easy to…

December 14, 2012, 11:24 AM EST

Newsstand Realities Audiences may be more fragmented than ever, but fresh faces and reality stars still sell magazines

With American audiences becoming more segmented than ever, it can be hard to predict which celebrities will sell magazines. Just ask Larry Hackett, the managing editor of People. “It’s not…

November 27, 2012, 4:08 AM EST

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web Reddit generates huge referral traffic while Pinterest falls flat

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the…

August 29, 2012, 2:05 PM EDT

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