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Topic: Cbs

What Did TV CEOs Tell Investors About the Weak Ad Market? Telcos, cars and CPG underspent on television

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when…

August 20, 2014, 6:00 AM EDT

Craig Ferguson May Get a New Talk Show In final talks with Tribune about syndicated series

Not only is Craig Ferguson not going away, but he's also showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down…

August 18, 2014, 5:05 PM EDT

All of San Francisco Hates NFL Red Zone Advertising Football advertisers criticized for covering TV screens during key plays

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s…

August 11, 2014, 4:33 PM EDT

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

August 4, 2014, 11:38 AM EDT

Mazda Rolls Out New Miata via Fashion Rocks Microsite Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

August 1, 2014, 9:00 AM EDT

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

That's a $6 Billion Upfront Wrap for All of NBCUniversal Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.52 billion in ad dollars across prime time, sports and late night, said sources. It's a significant gain over the $2.25…

June 24, 2014, 5:11 PM EDT

Which TV Comedienne Is Looking for Love on Tinder? 2 Broke Girls creator thinks it may be a genius app

Specs Who Whitney Cummings Age 31 Accomplishments Comedian and actress (her Comedy Central stand-up special, Whitney Cummings: I Love You, premieres June 28 at 11 p.m./10 c); co-creator of the CBS sitcom 2…

June 24, 2014, 6:30 AM EDT

CBS Finishes Upfront With CPM Increases Lower Than Last Year Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

June 13, 2014, 2:56 PM EDT

At the Upfronts, Data Is Driving Deals Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

June 8, 2014, 8:18 PM EDT

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