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Topic: Cbs

CBS Gets Into the Big Data Game

The Eye doubles down on broadcast

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled),…

Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

Broadcasters Are Going Movie-Crazy During Pilot Season

These flicks are getting production money, even if they're not very good

Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money…

How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity

Mr. Spock proved logic, loyalty and optimism could coexist

One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was…

CSI and Elementary Are Coming to Hulu

Make way for the crime dramas

Two of CBS' biggest crime dramas are heading to Hulu. The video platform scored the exclusive rights to CSI: Crime Scene Investigation and Elementary. As more people view shows on digital…

Could Snapchat Be a March Madness Player This Year?

Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America

Why you won’t find the Hot Tub Time Machine star on social media

Specs Who Clark Duke Age 29 Claim to Fame Stars as Jacob in the upcoming film Hot Tub Time Machine 2 (in theaters Feb. 20); recent guest star on CBS' Mom and Two and…

Jon Cryer on the Incredibly Long Life and 'Absolutely Crazy' Finale of Two and a Half Men

12-year role has been '87% blessing, 13% curse'

When he landed the role of Alan Harper on CBS' Two and a Half Men in 2003, Jon Cryer says he had "an unusual sense of confidence" that the show…

The Not-So-Funny State of TV Comedy

These are grim times for the sitcom, but networks remain optimistic

Over the past dozen years of taping Two and a Half Men on Stage 26 on the Warner Bros. lot in Burbank, Calif., Jon Cryer had grown to dread the…

How to Score a Job With Today's Top Media Brands (or Anywhere, Really)

Fusion HR chief talks etiquette, networking and self-awareness

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into…

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