Topic: Cassandra report

Infographic: Gen Z and Millennials Want Different Things From Brands

The younger generation is more tolerant of digital ads

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called…

Tweens Have a Big Say in Household Spending

Empowered by technology

It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In…