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Topic: Carrabba's Italian Grill

Bloomin' Brands Reviews Its Media Business

Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

Make It a Double: Software Retargets TV Viewers Online

Aims to help brands coordinate television and digital ad buys

Collective today is announcing a marketing software product called TVA Channels, which helps brands retarget television viewers online via comScore's 250 top-rated websites. The New York-based company says the product…

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