Topic: Carrabba's Italian Grill

Fitzgerald Succeeds MMB on Carrabba's Italian Grill

Chain spends nearly $30 million in media annually

Fitzgerald & Co. is in the casual dining business after besting three undisclosed agencies to become the lead creative shop for Carrabba's Italian Grill, a chain operated by Bloomin Brands. The…

Bloomin' Brands Reviews Its Media Business

Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

Make It a Double: Software Retargets TV Viewers Online

Aims to help brands coordinate television and digital ad buys

Collective today is announcing a marketing software product called TVA Channels, which helps brands retarget television viewers online via comScore's 250 top-rated websites. The New York-based company says the product…