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Topic: Canada

Google Creates 'Street View' of World's Largest Polar Bear Neighborhood Highlights impact of climate change

Google is always testing the limits of its all-seeing eye, and the tech giant's newest project puts its relentless reach to good use. Partnering with Polar Bears International to raise awareness…

February 28, 2014, 11:46 AM EST

Your Moment of Zen: Krispy Kernels Returns With Another Hilariously Strange Ad Oddvertising done right

Canadian snack maker Krispy Kernels had a sleeper hit a couple of years ago with its "Couch" commercial, a delightful bit of oddvertising that absconded from Cannes with a bronze…

February 26, 2014, 10:25 AM EST

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

Watch Cats Basically Hump Direct Mail Coated With Kitty Crack How to do fliers for cat litter

In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the…

February 18, 2014, 4:30 PM EST

No Means No, but What Means Yes? Ads Say Sexual Consent Must Be 'Loud and Clear' Campus campaign from Canada

When it comes to sex, a reluctant "yes," "OK" or "sure" doesn't qualify as a green light, according to a Canadian campaign encouraging "enthusiastic consent." "Real consent is mutual and sure.…

February 12, 2014, 9:30 AM EST

For Better or Worse, Here's How McNuggets Are Made Pink slime? No. Beige mash with skin? Yep!

Remember pink slime? McDonald's Canada continues its crusade for McFood transparency with a new video aimed at proving Chicken McNuggets are not made from the pastel meat goop seen in…

February 6, 2014, 9:41 AM EST

Diversity PSA Misses the Mark by Saying Two-Man Luge Is 'a Little Gay' Juvenile humor simply plays up stereotypes

Prepping for a two-man luge race looks like two dudes humping, says a new PSA from a Canadian equal rights group protesting Russia's anti-gay laws ahead of the 2014 Winter…

February 5, 2014, 12:17 PM EST

Lingerie Ads Star Plus-Size Model With Ovarian Cancer … Hair Loss, Scars and All Bold move by Forever Yours

When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling. While undergoing treatment for ovarian cancer,…

January 28, 2014, 8:54 AM EST

Nissan Rogue Comes in Handy When You're Battling a Marauding Band of Evil Snowmen Cold-blooded killers

Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious…

January 17, 2014, 2:07 PM EST

How Do You Test a Truly Canadian Battery? In a Truck Made of Ice Doesn't get much cooler than this

This is the coolest promotion we've seen in a while. Ice cold, in fact. To prove that Canadian Tire's MotoMaster Eliminator Battery would start under any conditions, the company and agency…

January 10, 2014, 12:29 PM EST

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