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Topic: Campbell's

NFL Brand Partners Kick Off PR Initiatives Emphasis on content, social media, events

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR…

August 25, 2014, 11:17 AM EDT

Y&R's Shelley Diamond Takes New Global Role Veteran account leader becomes chief client officer

In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level. Diamond…

August 6, 2014, 10:00 AM EDT

Adweek's Top 5 Commercials of the Week: April 25-May 2 These new spots were all about overcoming obstacles. Vote for your favorite

This roundup of the week's best ads speak to the various obstacles we encounter in our lives—both the small hurdles and those that at first may seem insurmountable. The lesson…

May 2, 2014, 10:28 AM EDT

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen They look like ordinary product ads, and that's the point

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product…

April 28, 2014, 12:05 PM EDT

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone? Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

January 30, 2014, 7:44 AM EST

Perspective: Can Do Eating canned pasta goes back nearly a century. But selling it? That’s changed completely in half the time

Humans evolve. Brands evolve. Even canned spaghetti evolves.      Back in 1955, Franco-American was riding high with the postwar wonder food shown at right, introduced that same year. (Its “New” claim…

May 4, 2011, 6:53 AM EDT

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