Topic: Campbell's

Campbell's CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Specialized leadership still important, players say

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light Wednesday when Umang Shah, director of global digital marketing and innovation, announced he…

How Campbell's Is Offering Recipes via Amazon's Voice-Control System

Say 'hello' to our Jetsons-like future

Amazon is trying to make our homes resemble the futuristic dwellings of The Jetsons, the late 20th-Century cartoon about a family in space. And brands are getting on board.  The latest…

It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting…

For SXSW Marketers, Smartphone Apps Are Yesterday's News. Wearables Are What Matter

But brands are waiting for critical mass

If Roberto Moctezuma was trying to launch a mobile startup just a few years ago, he'd only have to think about use cases involving iPhones and Samsung Galaxies. But as…

Young & Rubicam Gets a New Creative Chief in New York

Agencies see leadership churn in the new year

Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York. Elliott had…

How Campbell’s Tomato Soup Became a Legend in a Can

Warhol painted it, and 2 billion of us still eat it

Next time you open a can of Campbell’s—and, each year, over 2 billion of us do—say “Bon appétit” (yes, instead of “Mmm mmm good,” which is trademarked). After all, it…

NFL Brand Partners Kick Off PR Initiatives

Emphasis on content, social media, events

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR…

Y&R's Shelley Diamond Takes New Global Role

Veteran account leader becomes chief client officer

In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level. Diamond…

Adweek's Top 5 Commercials of the Week: April 25-May 2

These new spots were all about overcoming obstacles. Vote for your favorite

This roundup of the week's best ads speak to the various obstacles we encounter in our lives—both the small hurdles and those that at first may seem insurmountable. The lesson…

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen

They look like ordinary product ads, and that's the point

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product…