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Topic: Campaigns

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Preparing for the Political Ad Push Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

September 19, 2012, 6:41 AM EDT

IVillage Gamifies Publishing With Rewards Program Tostitos signs on as first brand partner

From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of…

April 24, 2012, 12:01 AM EDT

SunBriteTV Names The Buddy Group Digital AOR Company to launch first consumer campaign in spring

Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s…

January 26, 2012, 11:33 PM EST

Getting Ad Briefs Down to a Science New Web service helps marketers create and manage assignments

Ad briefs—the physical assignment a client sends to its agency confirming details of a campaign—are a pain for both parties involved. Agencies complain they’re too vague; clients lose time and…

June 14, 2011, 6:50 AM EDT

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