Topic: Campaigns
Type
Preparing for the Political Ad Push
Some campaign spots bumped for PACs as the battle for TV ad inventory heats up
Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…
IVillage Gamifies Publishing With Rewards Program
Tostitos signs on as first brand partner
From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of…
SunBriteTV Names The Buddy Group Digital AOR
Company to launch first consumer campaign in spring
Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s…
Getting Ad Briefs Down to a Science
New Web service helps marketers create and manage assignments
Ad briefs—the physical assignment a client sends to its agency confirming details of a campaign—are a pain for both parties involved. Agencies complain they’re too vague; clients lose time and…
Advertisement
