Topic: Campaigns

The Egyptian Sun God Ra Shines as a Pitchman for SolarCity

Trippy ads from Arnold spark interest

Ra, the ancient Egyptian sun god, returns to illuminate mortals about SolarCity's alternative energy solutions in a warped new commercial from Arnold Worldwide. Here, the falcon-faced deity with six-pack abs powers…

Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

Promote comfort in products even our grandparents loved

Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days. And the comfort foods and brands that have thrived through the generations—in some cases 100 years…

Preparing for the Political Ad Push

Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

IVillage Gamifies Publishing With Rewards Program

Tostitos signs on as first brand partner

From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of…

SunBriteTV Names The Buddy Group Digital AOR

Company to launch first consumer campaign in spring

Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s…

Getting Ad Briefs Down to a Science

New Web service helps marketers create and manage assignments

Ad briefs—the physical assignment a client sends to its agency confirming details of a campaign—are a pain for both parties involved. Agencies complain they’re too vague; clients lose time and…