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Topic: Calvin Klein

A Brief History of How Times Square Got So Naked

Blame Naked Cowboy if you want, but advertising started it all

“Free your mind! Free your nipples!” yelled one woman. “I’m here to watch tits,” announced a man nearby. This was Sunday. The occasion: New York’s Topless Parade, a procession of about 300…

Here's the Steamy Video to Go With Calvin Klein's Sexting Billboards

Love, for a listless generation

Building on last week's digital-dating print campaign, Calvin Klein is taking its #mycalvins play for the Tinder and Grindr generation into the live-action realm. A new spot overlays sexts onto the…

Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

'Conversation through provocation'

While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York,…

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

SNL Piles On by Ruthlessly Mocking Justin Bieber's Calvin Klein Ads

Kate McKinnon is a perfect clone

You gotta hand it to Biebs. He had the balls to show his (heavily Photoshopped) nuts to the world in the latest ads for Calvin Klein underpants. But given the kid's—aherm—the…

Justin Bieber Claims Untouched Calvin Klein Photo Is Fake

Pop star causes quite a buzzy controversy

Justin Bieber sure made a lot of noise on the Internet this week. On Friday, the music website BreatheHeavy.com published what it claimed to be an untouched image from the pop…

This GIF Shows You Just How Photoshopped Justin Bieber's Calvin Klein Ads Were [UPDATED]

Bieber says the unretouched photo is fake

UPDATE, Jan. 10: Justin Bieber's team insists the unretouched Calvin Klein photo below, showing a scrawnier, less well-endowed Bieber, is fake. The photo was posted to BreatheHeavy.com, but after getting…

Justin Bieber's Calvin Klein Ads Make Everyone Everywhere Question Everything

So, hot or not?

Stop the presses. Justin Bieber is making a Justin Bieber face in ads for Calvin Klein, and people are losing their minds. "Is he actually hot in these pictures?" some people…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

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