Topic: Caesars Entertainment

Will Paula Deen Serve Up a Comeback in 2014?

Shamed celeb cook quietly resurfaces

A new year invariably fills brands with visions of possibilities. Count Paula Deen among them. The onetime queen of Southern cooking—who suffered a messy fall from her throne this past summer…

The World’s Tallest Branded Observation Wheel Will Launch in Las Vegas

No shortage of sponsorship opportunities on the High Roller

By early 2014, if Dan Burgner gets his way, Las Vegas’ high-wattage skyline will have a shiny new ornament: The world’s tallest branded observation wheel. Burgner’s company, Caruso Affiliated, is the…