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Topic: Cabletelevision Advertising Bureau

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Millennial Women Are Not Cutting the Cord But that doesn't mean they're not on digital

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of…

July 7, 2014, 6:00 AM EDT

Cable Upfront Haul Passes the $10 Billion Mark Another record take, although growth is slowing

While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past. According…

October 21, 2013, 1:59 PM EDT

Turner Wraps Upfront Business; Broadcast Still in Motion Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

June 19, 2013, 5:49 PM EDT

Fox, ABC Begin Hashing Out Upfront Deals Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major…

May 29, 2013, 5:36 PM EDT

Bad Moon Rising: Unfavorable Indicators Dog Broadcasters Signs point to a lukewarm upfront marketplace

Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable. In a note…

March 25, 2013, 6:27 PM EDT

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping Stagnant economy puts the freeze on scatter

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…

September 17, 2012, 1:34 PM EDT

CAB Touts Another Killer Year for Cable Ad-supported nets take in $22.1 billion in ad sales revenue

It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark. Having crunched the numbers for all ad-supported cable nets, the…

February 27, 2012, 12:10 PM EST

CAB Eyes Cable Upfront Haul at $9.29 Billion Record sales gives TNT, USA, et al., advantage over broadcast

After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At…

August 1, 2011, 5:45 AM EDT

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