Topic: Cable

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

IFC Doesn't Want to Chase Millennials, or Even Say That Word

Mission remains to go against the grain

IFC has always prided itself on going against the grain—the network proudly boasts the tagline "Always On. Slightly Off." And during its upfront presentation this afternoon, president Jennifer Casserta said…

TV One Just Nabbed the Cable Rights for Fox's Smash Hit 'Empire'

Network renews 7 series, green-lights 7 more

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention. "The great thing about adolescence is…

Hallmark Touts Itself as More Than Just a Christmastime Network

Showcases year-round programming strategy

Most TV companies are scaling down their upfront presentations, choosing to pitch buyers one-on-one instead of holding glitzy star-studded events. But one company went entirely the other way. After spending the…

Showtime Experiments With a Binge-Viewing Model for Its New Andrew Dice Clay Comedy

Releases entire season ahead of premiere

In January, Showtime CEO David Nevins predicted 2016 would be "the year of customized viewing." Now, his network is helping show how. On Sunday, April 10, the premium network will release the…

Erin Andrews Awarded $55 Million in Hotel Stalker Lawsuit

Nashville Marriott found to be 49 percent at fault

The jury in Erin Andrews' civil suit has awarded the Fox Sports reporter and Dancing With the Stars host $55 million. Michael Barrett, who recorded a naked Andrews in her Nashville Marriott…

ESPN Responds to Erin Andrews' Claims She Was Forced to Do an Interview About Her Stalker

'We have been and continue to be supportive'

Fox Sports reporter and Dancing With the Stars host Erin Andrews was back on the stand Tuesday in her civil lawsuit against the owners of the Nashville Marriott hotel. On Monday,…

How Big Cable Is Stemming the Cord-Cutting Tide

Comcast, TWC, Charter had a stronger-than-normal 2015

A funny thing happened this week on the way to that big cable box in the sky: Three of the largest U.S. cable operators actually added subscribers. In releasing their fourth…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…