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Topic: cable television

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New Software Disrupts Old Way Of Buying TV Ad Time Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

June 17, 2014, 12:52 PM EDT

USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse Cable network doubles down on comedy

Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece. New projects include talent like…

May 8, 2014, 12:54 PM EDT

The Programmatic Revolution Will Be Televised Turn among data ad tech firms pushing adoption

Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using…

May 8, 2014, 6:00 AM EDT

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

March 20, 2014, 4:48 PM EDT

Doctor Who 50th Anniversary Special Breaks Records Show lands a Guinness entry for most simulcasts, tops BBC America's historic highs

UPDATE: NCM and BBC America released box office figures for the movie theater screenings: the 3D-enabled event took in gross receipts of some $4.77 from about 320,000 tickets for a…

November 25, 2013, 7:07 PM EST

The Five Best Brand Activations We've Seen at Comic-Con A bouncy castle, sharksplosion and more

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat…

July 19, 2013, 3:02 PM EDT

Carefully, Adult Swim Expands Into Product Placement Hip network ramps up partnership with Funny or Die

If you want to sit with the cool kids, you've got to look like you belong there. At a party where Kanye West will play a full set for a venue…

May 15, 2013, 6:17 AM EDT

Forecast: Scatter Sags, but There’s Light at the End of the Tunnel Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months. In…

May 3, 2013, 1:57 PM EDT

Futurama Spanned TV’s Sci-Fi Evolution Matt Groening’s sci-fi comedy enters the past on Sept. 4

Bad news, everyone: Comedy Central has decided not to order another season of Matt Groening’s Futurama, thus canceling the animated sci-fi comedy after 140 episodes. Set to return on June…

April 22, 2013, 4:07 PM EDT

YouTube Again Beats Viacom Lawsuit Viacom says it will appeal yet again

Viacom first sued YouTube in 2007; the case is now back where it started. U.S. District Judge Louis Stanton, who first threw out the suit in 2010, had the case bounced…

April 18, 2013, 5:47 PM EDT

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