Topic: Cable ratings
Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today. The deal, which is…
Despite going head-to-head with the NFL and the MLB Playoffs, AMC’s zombie-apocalypse thriller The Walking Dead scared up record ratings Sunday night. Per Nielsen live-plus-same-day data, the 9 p.m. premiere averaged…
Despite the lift from time-shifted viewing, network television appears to be on the ropes, losing nearly 10 percent of its demo deliveries in the second quarter of 2012. Broadcasters have suffered…
Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen…
Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the…
Nickelodeon’s ratings woes took a turn for the worse on Friday, as Credit Suisse analyst Spencer Wang lowered his forecast for Viacom’s quarterly ad revenue growth, citing the recent slippage…
It was an abysmal month for Fox News' young sibling channel. Fox Business Network saw an average daily viewership of around 65,000 for October, according to Nielsen, which also happened…
Big cable networks are losing viewers to their smaller competitors, the New York Post reported today. According to Nielsen ratings, many of the top channels saw their viewership decline by…
USA Network’s second major summer series launch all but replicated the solid performance of the first. The new original drama Necessary Roughness drew 4.67 million viewers. The show, which stars Callie…
A record turnout for its coverage of the NBA Playoffs secured a big second-quarter ratings win for TNT, which held off rival USA Network across all the top TV demos. According…
