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Topic: Cable ratings

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Nielsen Exec: Don't Expect to Be Impressed by Impact of Mobile TV Ratings Starts tracking viewing on devices

Nielsen has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for…

July 9, 2014, 12:51 PM EDT

All You People Did This Year Was Watch The Walking Dead and Duck Dynasty Show pitch: zombie ducks

Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s Duck…

December 12, 2013, 5:17 PM EST

Analyst: Netflix Deal Is Cannibalizing Cartoon Network’s Linear TV Ratings But licensing revenue may outweigh the loss of GRPs

The post-Netflix results are in and they ain’t pretty for Cartoon Network, according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service…

September 12, 2013, 5:12 PM EDT

Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities Multiplatform radio and TV engagement a priority

Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today. The deal, which is…

December 18, 2012, 7:47 AM EST

Walking Dead Scares Up Monster Ratings AMC zombie show's season opener is most-watched drama telecast in cable history

Despite going head-to-head with the NFL and the MLB Playoffs, AMC’s zombie-apocalypse thriller The Walking Dead scared up record ratings Sunday night. Per Nielsen live-plus-same-day data, the 9 p.m. premiere averaged…

October 15, 2012, 5:27 PM EDT

Analyst: Broadcast Took a Pounding in Q2 DVR playback not enough to offset ratings declines

Despite the lift from time-shifted viewing, network television appears to be on the ropes, losing nearly 10 percent of its demo deliveries in the second quarter of 2012.  Broadcasters have suffered…

July 16, 2012, 5:12 PM EDT

Nielsen, GroupM Tool Measures Metrics Across TV and Web Companies exploring similar ratings standard for mobile, social

Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen…

March 19, 2012, 11:16 AM EDT

Gang-Tackling TV’s Ratings Roster Be it on broadcast or cable, football is the only game in town

Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the…

December 29, 2011, 6:53 AM EST

Oh, Barnacles! Analyst Chops Viacom’s Ad Forecast on Nick Ratings Drop 'SpongeBob' net in Hard Eight struggle

Nickelodeon’s ratings woes took a turn for the worse on Friday, as Credit Suisse analyst Spencer Wang lowered his forecast for Viacom’s quarterly ad revenue growth, citing the recent slippage…

December 9, 2011, 3:55 PM EST

Four Years In, Fox Business Network Still Treading Water Latest ratings show channel struggling to find viewers

It was an abysmal month for Fox News' young sibling channel. Fox Business Network saw an average daily viewership of around 65,000 for October, according to Nielsen, which also happened…

November 2, 2011, 4:33 PM EDT

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