Topic: CAB

Millennial Women Are Not Cutting the Cord

But that doesn't mean they're not on digital

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of…

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

Stagnant economy puts the freeze on scatter

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…

CAB Touts Another Killer Year for Cable

Ad-supported nets take in $22.1 billion in ad sales revenue

It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark. Having crunched the numbers for all ad-supported cable nets, the…