Topic: C7

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

Wants updated ratings criteria by next upfront

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it…

Networks Will Write Discounted C7 Deals, but Not Everyone's Biting

Fox scores a major get as metrics for makegoods become more complex

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest…

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

Dish-Disney Carriage Deal Disables the Hopper

Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…

Spark's Chief Investment Officer Dives Back Into the TV Marketplace

'We’re scrappy and we operate with a chip on our shoulder'

Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working…

Animal Planet Has Lined Up Dozens of New Advertisers

Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

VOD, Streaming Offer Incremental Ratings Gains

Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…