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Topic: C3 Ratings Currency

Type
Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

April 29, 2014, 9:24 PM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market $87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

April 21, 2014, 12:58 PM EDT

Room at the Top: A Handful of New Series Break Through Latest C3 data plots broadcast’s Haves and Have-Nots

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According…

November 21, 2013, 12:00 PM EST

VOD, Streaming Offer Incremental Ratings Gains Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

November 18, 2013, 5:06 PM EST

Fox Gives Back-Nine Order to Brooklyn Nine-Nine No decision made on Dads

On the heels of a trio of back-nine orders at CBS, Fox today announced that it has made a full series commitment to its new Monday night sitcom, Brooklyn Nine-Nine. Nine-Nine’s…

October 18, 2013, 5:27 PM EDT

Early Stirrings in the Cable Upfront Marketplace Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

May 28, 2013, 5:27 PM EDT

Les Moonves Is on a Mission for C7 Currency Like digging for pennies

While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a…

March 17, 2013, 11:04 PM EDT

Analyst: CBS Would Win the C7 Battle Currency shift would funnel ancillary ad sales revenue to Black Rock

After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to…

December 14, 2012, 5:15 AM EST

Moonves: C7 Switch Only a Matter of Time CBS boss predicts a currency shift will take place by mid-2014

Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will…

December 5, 2012, 3:41 PM EST

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