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Topic: BuzzFeed Video

Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies Sponsored hit series Dear Kitten returns

BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the…

October 14, 2014, 3:21 PM EDT

For Brands, These Are the Do's and Don't's of Working With BuzzFeed It's less about the product placement than the connection

If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together on…

October 7, 2014, 3:38 PM EDT

BuzzFeed Expands Thanks to $50 Million Investment Trying to take over the world through social reach

Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to…

August 11, 2014, 4:47 PM EDT

BuzzFeed Video Is Trying to Change the Definition of Branded Content Wants consumers to follow marketer content just like editorial

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward…

July 28, 2014, 3:42 PM EDT

BuzzFeed Shares the Secret to Its Video Success Get on mobile or leave the space

It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy…

April 28, 2014, 5:33 PM EDT

BuzzFeed's 'Real Women' Video Strikes Controversial Chord Sparks 2.6 million views, takes No. 1 Web series slot

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real…

February 20, 2014, 1:32 PM EST

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