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Topic: Burger King

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

In France, Burger King Lines Are So Long That the Chain Has People to Wait in Line for You

Meet your 'Personal Queuer'

At Burger King in La Defense, the Paris business district, in-the-know users can get a "personal queuer" to wait in long lines for a Whopper. We'll preface by saying the French…

McDonald's Launches Anti-Hunger Ad for the UN's World Food Programme on Peace Day

Burger King is on board, too, despite McWhopper failure

McDonald's apparently had its own plans for Peace Day. After turning down Burger King's elaborate offer to collaborate on a McWhopper, McDonald's created a 30-second spot—which carries no McDonald's branding—to drive support…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

Who Needs McDonald's? Burger King Says It Will Partner With 4 Other Chains on Peace Day

Denny's and others pick up where McWhopper left off

Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void. Denny's may be…

Denny's Offers to Partner With Burger King, Since McDonald's Is Being a McChicken

The continuing quest for a hybrid hamburger

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars. Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts…

McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination

What happened when we called Burger King's bluff

As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No we…

Burger King Wants to Create a 'McWhopper,' but McDonald's Isn't Biting

Full-page ads tout proposal in NYT, Chicago Tribune

Could the Burger Wars see peace in our times? Probably not, despite Burger King's best efforts at calling a temporary truce (while cooking up publicity). Burger King today purchased a full-page…

Here's Why Burger King Revamped Its Packaging

Making the brand consistent globally

Updated packaging design seems to be the latest trend among fast-food chains—McDonald's and KFC recently refreshed theirs—and earlier this month Burger King tapped Turner Duckworth's London office for a revamp of…

To Introduce Big King in Brazil, Burger King 'Flame-Grills' Big Mac Superfans

David São Paulo converts, tattoos McD's devotees

How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the…

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