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Topic: Burger King

Adweek's Top 5 Commercials of the Week: June 27-July 3

Monty Python, Shark Week and lots of pride

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something…

Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride

Sandwich has limited reach but a big heart

This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi

Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

What's Slaying the All-American Burger?

After 5 years of steady growth, chicken comes home to roost

Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of American corporatism and…

Burger King’s Subservient Chicken Is Back On The Viral Charts

Also, don’t forget to thank your mom

In honor of his 10th anniversary, Burger King has resurrected Subservient Chicken by explaining what happened to the bizzare poultry spokesperson during his downtime. The audience response is mixed, but they…

Twitter Video Ads Now Play With One Click

Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

David Is Appointed BK Global Agency Lead

Worked on brand in Brazil, Argentina

David, an affiliate of Ogilvy & Mather, is the new global agency for Burger King. The WPP company, created in 2011 and named for O&M founder David Ogilvy, will handle…

Burger King Brings Back Subservient Chicken on His 10th Birthday, and Immediately Loses Him

Have you seen the Internet icon?

The only thing Subservient Chicken got on his 5th birthday in 2009 was a blog post about how the agencies involved in his creation bickered over who really deserved credit.…

Does Foursquare Offer Enough to Woo Advertisers Long Term?

Some stats on the social-mobile company

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The…

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