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Topic: Burger King

Burger King's CMO on the Brand's Hits and Misses in Social

More about Chicken Fries, less about Billy Eichner

Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct. 12, the…

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video]

As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

Billy Eichner Rips Burger King for 'Stealing' His Act, and McDonald's Piles On

Backed up by Seth Rogen and others

Billy Eichner's persona on his show Billy on the Street is so memorable that as soon as fans saw the Burger King ad below, they immediately thought of Eichner—and began…

Brand of the Day: Burger King Finds 15 Ways to Handle the Same Hurt Feelings on Twitter

@replies that count

While some of Burger King's Twitter followers are still moaning about the proposed merger with Tim Hortons, many more would rather talk about bacon or ice cream—or what on earth…

Burger King Japan Comes Out With the Blackest Black Burger Yet

Hello darkness, my old friend

Want a burger to match your soul? Burger King Japan's black burgers may fit the bill. The Kuro Burger—translation, "black burger"—and deluxe sibling the Kuro Diamond Burger don dark trimmings, including…

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes

We pay our fair share, pleads Fruit of the Loom’s website

Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes. That’s according to an…

Pitch Fills Its Top Strategy Role

Sara Bamossy comes from Saatchi

Pitch has reached into the Torrance, Calif. office of Saatchi & Saatchi to fill its top strategy role.  Sara Bamossy is the shop's new chief strategy officer, filling a vacancy left…

Hector Munoz Rises to CMO at Popeyes

Fast-food vet used to work for Burger King

Popeyes Louisiana Kitchen has named Hector Munoz as its new chief marketing officer, after he served as vp of marketing for the New Orleans-based restaurant chain. Munoz will report to Popeyes'…

Burger King's Canada Move Really Ticks Off Twitter Users

Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries

Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

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