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Topic: Bruno Mars

Why the Gucci Loafer Is a Shoe-In for the World's Swankest Slip-On

An iconic accessory that's as comfortable and stylish as ever

On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big…

Katy Perry to Play Super Bowl Halftime Show

Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Which Music Artists Transcend the Gender and Age Divides

Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice

An accessible human brand

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled…

Audi Revs Up Another Super Bowl Spot

60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

Mead Johnson and others test pop music in their direct-marketing blasts

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker…

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