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Topic: Broadcast ad sales

Q2 TV Sales Up 6 Percent to $18.4 Billion

Cable soars 15 percent, while broadcast improves 5 percent

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from…

A Solid Upfront Buoyed TV Stocks

$19 billion in booked ad dollars leads to 30 percent value hike

A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street. Despite…

CAB Eyes Cable Upfront Haul at $9.29 Billion

Record sales gives TNT, USA, et al., advantage over broadcast

After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At…

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