Topic: Brett Wilson
Pushing content to reach 'the right consumer'
By Lauren Johnson on Oct. 28, 2015 - 2:14 PM EDT
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became…
Obstacles to adoption include measurement problems, concerns over inventory quality
By Sam Thielman on Jul. 18, 2012 - 1:11 PM EDT
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the…