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Topic: Breakfast

As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

Dunkin' Donuts, Starbucks and Carl's Jr. work on innovations of their own

Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war." The stakes are high—fast-food breakfast sales last year rang up $34.5…

Will Social Media Swag Boost belVita Breakfast Biscuits?

Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

Jimmy Dean Moves Beyond Breakfast in New Ads

Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

Why Don't Americans Like Breakfast Cereal Anymore?

The once-loved product whose sales went soggy

The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of…

Comedian Patton Oswalt hosts The Webby Awards on May 19, 2014 in New York.

The Most Memorable 5-Word Webby Award Speeches

Expressing gratitude in sound bites

The Webby Awards are known as a celebration of the best content online, but it's also a competition among the winners as to who can give the most clever acceptance…

Can Indie Ad Agencies Thrive in the Merger Era?

Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast

Errol Morris finds 25 subversive spokesmen

When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches? Well, first you find…

Kellogg's Call to Breakfast Skippers

Selling the morning meal to consumers who have no time to eat it

Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of…

Duck Commits Gingerbread Wedding Massacre for Oatmeal Crisp

Run, run! Fast as you can!

Not since Kill Bill has there been a wedding this disastrous and darkly mesmerizing. As some adorable gingerbread people prepare to wed, a duck descends on the scene in savage…

World's Most Intelligent Street Sign Can Point You to Almost Anything

Breakfast's latest nifty gadget

Ever stood slack-jawed on a street corner with a friend trying to figure out where to go to throw back a beer? Or debated whether it'd be better to hop…

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