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Topic: Break Media

How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

Digital production company reaches 150 million viewers from these L.A. digs

2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content…

Unsuspecting Waitress Has Best Shift Ever

Prank it Fwd will make you feel good about the world

Most pranks involve deceiving someone and making them feel like they are having the worst day of their lives. Break is trying to change that model with its Prank it…

Morgan Freeman's Extraordinary Reading of 'What the Fox Says'

Meanwhile, De Niro does Miley

It's too soon to tell how the merger of Break Media and Alloy Digital is going to play out. But one of the first video outputs of the new company,…

Who Gets Yahoo's Big Media Job?

CEO Mayer's list could include Zalaznick, Sassa, even Lloyd Braun

Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in…

NYT: Alloy Digital, Break Media to Merge

Web video players represent top YouTube talent

Two major players in the Web video space, Alloy Digital and Break Media, plan to merge into a new company called Defy Media, according to a New York Times report. Both Alloy…

Web Video Crashes Comic-Con

Break Media, Hulu, YouTube hang with X-men, Spidey and friends

It's been a long time since Comic-Con was just about comic books. Hollywood has been a huge presence there for years. But in the past couple of years, creators from…

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball

Small publishers taking it on the chin as they deal with OCR challenges

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

Break Media Goes After Zach Braff's Kickstarter Campaign

'Don't Back Zach' initiative aims scrub to celebrity crowdfunding

Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there. That's the message from Break Media's ScreenJunkies, which has…

Nivea Runs Comedy Series With Damon Wayans, Jr.

Brand creates funny videos for MadeMan.com

Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…

Break Media Debuts Comic Talk Show Speakeasy

Series features Zach Galifianakis, Paul F. Tompkins

The rash of digital NewFront presentations over the past few weeks seems to indicate that there's money in Web video, there's serious money in TV and everybody in digital media…

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