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Topic: Brazil

Y&R's Guillermo Vega Joins W+K São Paulo Move reunites him with former partner Icaro Doria

Young & Rubicam creative director Guillermo Vega is moving to Wieden+Kennedy São Paulo as executive creative director. The Buenos Aires native joins ecd Icaro Doria and managing director André Gustavo…

May 5, 2011, 7:33 PM EDT

Ad of the Day: The Drunk Valet Bar patrons ambushed in Ogilvy's drunk-driving stunt

Ogilvy Brazil keeps coming up with clever and innovative ways to encourage people not to drink and drive. Last year, the agency installed a funky machine at Bar Aurora &…

April 20, 2011, 5:30 PM EDT

Retailer buys ad space in crossword puzzle

How do you reach senior citizens to tell them about your department store's sweet retiree benefits? Take out ads inside crossword puzzles, which they play endlessly—at least in Brazil. In…

April 5, 2011, 10:14 AM EDT

Coke now delivering happiness from a truck

Getting still more mileage (this time literally) out of its "happiness" theme, Cola-Cola drove a converted delivery truck into the streets of Rio De Janeiro recently and started spitting out…

February 22, 2011, 1:04 PM EST finds perfect holes for your plug

There are various metaphors for people fitting together romantically. Among the less subtle is the plug-and-socket metaphor. Ad agency Binder (with help from Hungry Man) runs with it anyway in…

January 18, 2011, 12:57 PM EST

Brazilian design shop defends Rio 2016 logo

Here's the official logo for the 2016 Olympic Games in Rio de Janeiro. It was unveiled on New Year's Eve at a giant, drunken party on the Copacabana beach—and it…

January 3, 2011, 9:57 AM EST

The creepiest Christmas underwear ad ever

Whatever is happening in this Brazilian underwear ad, it's not going to end well. A piece of advice for the older gent: Don't be that guy. Via Homadge and Tosh.0.

November 23, 2010, 3:08 PM EST

Social-media sites get vintage ad treatment

You've gotta love these vintage-style ads for social-media sites, such as "Twitter: The sublime, mighty community with just 140 letters!" Check out four full-size executions here. While it might…

August 9, 2010, 9:26 AM EDT

Those without DVR, grab your Bic pens now

BorghiErh/Lowe in Brazil makes a point for Bic pens (sorry) via a trio of amusing low-budget TV commercials that we're told will "only be shown once." We're given the…

June 23, 2010, 9:33 AM EDT

You're made of music, says 'Billboard' effort

Here's a fun interactive installation that Brazil's AlmapBBDO did for Adweek sister magazine Billboard. The digital poster prompted users to select, out of a larger group, three musicians whose…

June 15, 2010, 9:15 AM EDT