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Topic: Brazil

VW Advertises on Knockoff YouTube Videos to Tout Original Auto Parts

Banners on 'homage' clips click through to real thing

To promote Volkswagen's original auto parts, Brazilian ad agency AlmapBBDO slapped banners on popular homemade YouTube clips—mostly spoofs, parodies and wacky foreign interpretations of songs—directing viewers to the original songs…

Getty Images Uses 873 Pictures to Tell One Amazing Story

AlmapBBDO's moving montage

Brazilian ad agency AlmapBBDO uses 873 stills, all from the archive of Getty Images, to tell the story of a life in this 60-second film. The pictures—of different people and…

Scotch-Brite's Offer to Diners: Instead of Paying the Bill, Wash the Dishes

Kind of defeats the purpose, doesn't it?

Many's the night I've lain awake wondering how to sell more sponges to hipsters in Brazil. Grey 141 addresses this concern for Scotch-Brite, introducing the brand to twenty-somethings at various…

Energy Drink Makes the Most of the Buttered-Cat Paradox

Age-old physics law inspires Ogilvy ad

It's an old law of jocular physics: the buttered-cat paradox. Falling toast always lands on the buttered side, and falling cats always land on their feet. So, combine those two…

Store Clothes Now Have Real-Time 'Like' Counts Built Into the Hangers

Social baked into retail experience

Is this cool or crazy? Probably more of the latter. In Brazil, fashion retailer C&A has rolled out a program called Fashion Like. People can "like" certain articles of clothing…

LG Looks at Movie Posters From Different Angles in Ads for Surround Sound

Nicely immersive print from Y&R

Y&R in Brazil visualizes the effect of LG's 3-D surround-sound technology with some nifty 3-D versions of the posters for Kill Bill, Pretty Woman and Forrest Gump. The images here…

Megan Fox and Mike Tyson Cloned for Crazy Brazilian Ad

Dozens of each implore you to speak English

Cloning either Megan Fox or Mike Tyson is surely a crime against science and/or humanity, but that's the premise of this silly yet amusing spot for a language school in…

Friend Request From Your Unborn Child Is Actually a Condom Ad

Brazil scares guys on Facebook

What's the best way to scare a guy into using a condom? How about sending him a creepy Facebook friend request from the baby he might have if he doesn't…

Audi iPad Ad Turns 'Slide to Unlock' Into a Long, Curving Racetrack

Another clever rethink of the feature

Last week, we looked at an iPhone ad from Amnesty International that turned the device's "Slide to Unlock" feature into a symbolic act of political protest. Here's another ad that…

Anomaly Opens Shop in Amsterdam, Eyes Brazil

Bows in the Netherlands With the Hire of Hazelle Klonhammer

Anomaly would have arrived in The Netherlands eventually. The backing of MDC Partners just made it happen faster. This week, the 7-year-old agency opens its third office (after New York and…

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