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Topic: Brazil

How a 1970s Toothpick Model Spoke Up, and Became a Facebook Sensation

Indelicate Gina nearing 2 million fans

Taking abuse from a woman best known as the previously silent face of 1970s toothpick packaging? Who wouldn't enjoy that? Forbes succinctly summarizes the somewhat convoluted story of Gina Indelicada…

Ad of the Day: Allianz

Thinking of driving drunk? Have a good look in the mirror first

Mirror, mirror, on the wall, who's the drunkest of them all? Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an…

Hated the London 2012 Logo? You Might Like Rio 2016 Better

Brazil's Tatíl Design tells story of its creation

The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a…

Colgate Sells Dental Floss With Help From Photoshop Disasters

Can you spot what's wrong with these ads?

Everyone loves a good Photoshop disaster. Here's a fun campaign from Y&R Brazil that makes use of three such disasters, intentionally manufactured to sell dental floss. The point is, when…

Goodyear Keeps Drivers Distracted With Bubble Wrap

'Sometimes it's not easy to stop'

Y&R in Brazil put together an interesting stunt for Goodyear recently, inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they waited…

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos

Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

World's Highest Water Slide Has a Crazy Long Ad to Match

It's not called Insano for nothing

Beach Park, a water park in Brazil, has the highest water slide in the world—an insane 14-story-tall structure called, appropriately enough, Insano. The fearless riders on Insano reach speeds of…

VW Advertises on Knockoff YouTube Videos to Tout Original Auto Parts

Banners on 'homage' clips click through to real thing

To promote Volkswagen's original auto parts, Brazilian ad agency AlmapBBDO slapped banners on popular homemade YouTube clips—mostly spoofs, parodies and wacky foreign interpretations of songs—directing viewers to the original songs…

Getty Images Uses 873 Pictures to Tell One Amazing Story

AlmapBBDO's moving montage

Brazilian ad agency AlmapBBDO uses 873 stills, all from the archive of Getty Images, to tell the story of a life in this 60-second film. The pictures—of different people and…

Scotch-Brite's Offer to Diners: Instead of Paying the Bill, Wash the Dishes

Kind of defeats the purpose, doesn't it?

Many's the night I've lain awake wondering how to sell more sponges to hipsters in Brazil. Grey 141 addresses this concern for Scotch-Brite, introducing the brand to twenty-somethings at various…

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