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Topic: Bravo

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations

Expanding marketing reach as well

The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating…

This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives

But Brandi Glanville can’t stop tweeting

Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb.…

Stellar Quarter for Resurgent NBC

Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

Bravo Head of Development Lara Spotts Talks About the Year Ahead

Looking for the next big hit and new face of the network

Specs Age 42 New gig vp, development, Bravo Old gig vp, East Coast development So how’s the new job? It’s very exciting-slash-terrifying, which I think any new opportunity should be. How are things going to…

Spotify Tunes Up First U.S. TV Deal With Bravo

Play lists to support cable premieres this month

Bravo's quartet of November premieres will include a cross-promotion deal with Spotify, which lands its first TV-focused partnership in the United States with this initiative. Spotify users will be pitched…

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

Bravo's Top Chef Crammed With Integrations This Season

Toyota, Kraft, Cigna, Chase Sapphire Preferred among sponsors

Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or…

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

Also, the one celebrity he’d love to work with

Specs Who Brad Schwartz New gig president, entertainment and media, TVGN Old gig svp, programming and operations, Fuse Age 42 So what’s your mission at TVGN? We are still in the early days of our evolution…

Lauren Zalaznick to Leave NBCUniversal

Exec who reanimated Bravo departing after 12 years

Lauren Zalaznick is leaving NBCUniversal after 12 years, following a reorganization in February that put the networks in her portfolio under the control of Bonnie Hammer. In a memo to NBCU…

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