Topic: branding
For a network that has built a name on reality television, branching into scripted programming can be a complicated venture. But E! Entertainment's newly appointed president, Suzanne Kolb, says she…
Spike Lee started building his brand with a call from Wieden + Kennedy. After wrapping his first feature film, the 1986 cult classic She’s Gotta Have It, Lee remembers how…
A village in India has decided to rename itself Snapdeal.com—and, amazingly, it’s not a marketing stunt. Snapdeal.com, an online coupon company that’s more popular than Groupon in India, had adopted the…
Tyra Banks, self described "supermodel turned super mogul," heads up a Demand Media-backed "Tea with Tyra" roundtable event this afternoon before taking the stage at the Digitas NewFront conference. But…
Not everyone's a fan of Denny's branded Wweb video campaign "Always Open." During a roundtable discussion at the OMMA Video Conference, Denny's vp for product development John Dillon said…
Selling kitchen appliances has never been an easy thing—owing largely to the fact that appliances are afflicted by the deadly marketing combo of a necessarily high price and a wholly…
WASHINGTON—Animal crackers could be headed for extinction—that, at least, is the warning from industry representatives about a series of guidelines for marketing to children currently under consideration. At a forum Tuesday,…
Had al-Qaeda paid better attention, it might have learned a lesson or two from Florida orange juice. In 1977 the Florida Citrus Commission’s long-term spokeswoman—a young Anita Bryant at the peak…
Apparently the newest crown jewels are little blue diamonds. To commemorate the Royal Wedding this Friday, the British brewery BrewDog has produced a Viagra-laced pale ale called “Royal Virility Performance.” Three…
You'd think one product line of The Biggest Loser-themed health bars and shakes would suffice. NBC and Walgreens, it seems, would beg to differ. Like the smart marketers they are, NBC…
