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Topic: branding

Zippo Lights Up Live Music Scene With Bandsintown

Preserving a longtime association with rock 'n' roll

Waving a lighter in the air has been a live music must since the inception of the rock 'n' roll power ballad. But these days, it’s become far less acceptable…

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas

Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

Google OKs Images on Sponsored Search Results

Moves past text-only format

Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday. Until now, the ads that allow businesses to display their websites…

How KitchenAid Gave Us the World’s Coolest Mixer

The legacy of one of the most recognizable appliances

With The Great Gatsby in theaters and everyone suddenly falling in love with the glamor of the 1920s, now’s a fitting time to take a look at one of the…

Jason Collins Could Be Nike's New Star

NBA player's historic coming-out could have big sponsorship implications

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte… — Washington Wizards (@WashWizards) April 29, 2013 Proud of @jasoncollins34. Don't suffocate who u r because of the ignorance…

Pepsi Next Videos Get 'Sexy' in English and Spanish

Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans

Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

Mike and Ike's 'Breakup' Lifted Sales and Social

Launches integrated campaign after a year of fake-split narrative

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…

Filibustering Rand Paul Builds His Brand

Update: Jr. Kentucky Sen. droned about drones, started #filiblizzard campaign

Update: Paul's filibuster ended shortly after this item was posted, at 12:40, just shy of the 13-hour mark. "I've discovered that there are some limits to filibustering, and I'm going…

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