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Topic: branding

How Advertisers Can Stoke Super Bowl Buzz Year Round Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

February 5, 2013, 12:06 PM EST

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

Chrysler Comeback Kid Wins Adweek Honor Olivier François is named 2012 Grand Brand Genius

Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala…

November 28, 2012, 9:01 PM EST

Here's the Only Part of the Debate Obama Won Across the University of Denver campus, volunteers help president win the on-site branding war

On the University of Denver's main quad, amid a sea of food trucks, fleets of motorcycle cops, and indie concert acts, it looked more like a music festival than the…

October 4, 2012, 2:42 PM EDT

Marketers: No Brand Deserves Gold Digital Olympics Nike, P&G's superb TV efforts offset by lackluster social integrations

If you listen to tech players, Summer Olympics advertisers Nike and Procter & Gamble are definitely among the brands that deserve gold medals for their traditional media efforts. But when…

August 9, 2012, 8:28 PM EDT

Psst—Do You Know a Genius? Well, Introduce Us! 'Adweek' is accepting submissions for its annual Brand Genius Awards for best-in-class marketing

Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming…

July 27, 2012, 1:47 PM EDT

Oh, the Humanity! When Brands Become Publishers Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

May 15, 2012, 9:05 PM EDT

Internet Week Brings Together the Brains, the Tech Sessions, conferences kick off Monday throughout NYC

Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…

May 8, 2012, 5:01 PM EDT

Skechers to Incentivize Product Reviews Through Rewards Program Shoe brand working with PowerReviews on effort

Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content. Soon members of the Skechers Elite rewards program…

March 21, 2012, 3:18 PM EDT

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