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Topic: branding

Mike and Ike's 'Breakup' Lifted Sales and Social Launches integrated campaign after a year of fake-split narrative

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…

March 27, 2013, 4:12 PM EDT

Filibustering Rand Paul Builds His Brand Update: Jr. Kentucky Sen. droned about drones, started #filiblizzard campaign

Update: Paul's filibuster ended shortly after this item was posted, at 12:40, just shy of the 13-hour mark. "I've discovered that there are some limits to filibustering, and I'm going…

March 7, 2013, 1:03 AM EST

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

How Advertisers Can Stoke Super Bowl Buzz Year Round Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

February 5, 2013, 12:06 PM EST

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

Chrysler Comeback Kid Wins Adweek Honor Olivier François is named 2012 Grand Brand Genius

Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala…

November 28, 2012, 9:01 PM EST

Here's the Only Part of the Debate Obama Won Across the University of Denver campus, volunteers help president win the on-site branding war

On the University of Denver's main quad, amid a sea of food trucks, fleets of motorcycle cops, and indie concert acts, it looked more like a music festival than the…

October 4, 2012, 2:42 PM EDT

Marketers: No Brand Deserves Gold Digital Olympics Nike, P&G's superb TV efforts offset by lackluster social integrations

If you listen to tech players, Summer Olympics advertisers Nike and Procter & Gamble are definitely among the brands that deserve gold medals for their traditional media efforts. But when…

August 9, 2012, 8:28 PM EDT

Psst—Do You Know a Genius? Well, Introduce Us! 'Adweek' is accepting submissions for its annual Brand Genius Awards for best-in-class marketing

Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming…

July 27, 2012, 1:47 PM EDT

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