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Topic: Brand Keys

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

July 17, 2014, 12:13 PM EDT

Why Blackglama Minks Dumped Their Divas These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

April 2, 2014, 10:12 PM EDT

Shutdown Continues to Trash Political Party Brands GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

October 8, 2013, 5:18 PM EDT

Study: Shutdown Savages Party Brands GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

October 4, 2013, 11:07 AM EDT

Digital Cameras (Point-and-shoot)

Kodak is recognized by its users as the brand with the best image quality as well as ease of use. The brand that once owned the consumer electronics category, Sony,…

July 1, 2010, 12:00 AM EDT

Digital Camera (SLR)

Canon wins in a photo finish thanks to consumers lauding of its design and extra features. "Even though price value is ultimately an important factor, the differentiating factor in this…

July 1, 2010, 12:00 AM EDT

Evening News Shows

ABC wins thanks to its hosts said regular viewers. Anchored by Charles Gibson, viewers have said they have an emotional bond with the program and give ABC credit for  having…

July 1, 2010, 12:00 AM EDT


Samsung takes the top spot thanks to its high marks in price/value as well as picture and sound quality. Customers also applauded its connectivity and added features. Archrivals Sony and…

July 1, 2010, 12:00 AM EDT

Allergy Medicine (Over-the-counter)

Tylenol and Zyrtec were tied. "This one is interesting because price is really not a factor," said Passikoff. "People are more concerned with feeling better and controlling the allergy versus…

July 1, 2010, 12:00 AM EDT

Clothing Catalog

J. Crew won the category. "Thank you Mrs. President," said Passikoff. "After Palin spent a billion dollars on her appearance. Mrs. Obama tells the world her entire outfit cost $140…

July 1, 2010, 12:00 AM EDT