Topic: Brand Keys

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

July 17, 2014, 12:13 PM EDT

Why Blackglama Minks Dumped Their Divas These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

April 2, 2014, 10:12 PM EDT

Shutdown Continues to Trash Political Party Brands GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

October 8, 2013, 5:18 PM EDT

Study: Shutdown Savages Party Brands GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

October 4, 2013, 11:07 AM EDT


Apple wins on design, technological advancement and, even environmental impact. "Even though Dell was doing 'green' computers first, Apple gets the credit because they advertised it better," said Passikoff. "They…

July 1, 2010, 12:00 AM EDT

Online Travel

Expedia is No. 1, according to online travel customers. Take that William Shatner. Users were particularly fond of the fact that it was easy to book all of their travel…

July 1, 2010, 12:00 AM EDT

Digital Cameras (Point-and-shoot)

Kodak is recognized by its users as the brand with the best image quality as well as ease of use. The brand that once owned the consumer electronics category, Sony,…

July 1, 2010, 12:00 AM EDT

Pain Reliever (Over-the-Counter)

Advil is the most trusted pain reliever for the price, according to those surveyed by Brand Keys. Consumers also ranked it higher among the other factors that drive their purchase…

July 1, 2010, 12:00 AM EDT


Dunkin' Donuts scored highly across the board with its customers, said Passikoff. "It picked up a lot [compared to past years] in terms variety and selection." Service, value and quality…

July 1, 2010, 12:00 AM EDT

Pet Food (Dogs)

Pedigree took top honors in the dog food category. Purchasers said they liked its ingredients for their beloved dogs while the canines themselves enjoy the taste compared to other brands.…

July 1, 2010, 12:00 AM EDT