Topic: Brand Keys

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

July 17, 2014, 12:13 PM EDT

Why Blackglama Minks Dumped Their Divas These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

April 2, 2014, 10:12 PM EDT

Shutdown Continues to Trash Political Party Brands GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

October 8, 2013, 5:18 PM EDT

Study: Shutdown Savages Party Brands GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

October 4, 2013, 11:07 AM EDT

Quick-Service Restaurants

It's McDonald's category and everybody has to try and steal their share. Consumers continue to show their love for the Golden Arches. The No. 1 burger chain scored high in…

July 1, 2010, 12:00 AM EDT

HDTV (Plasma)

Despite its efforts to be the leader in plasma televisions, Panasonic only mustered a tie with Pioneer for second. Samsung is the category leader thanks to its price/value, picture and…

July 1, 2010, 12:00 AM EDT


In these tough economic times, consumers want more for their money and they feel like Domino's is delivering that. "They like all that stuff you see on TV, all of…

July 1, 2010, 12:00 AM EDT

Credit Cards

The Discover Card has succeeded in branding its rewards and services. Customers consider its cash back offer a real differentiator. "Even thought you can get it other places, cash back…

July 1, 2010, 12:00 AM EDT

Car Insurance

Geico was dethroned by Allstate, which had previously been No. 3. Consumers rallied around Allstate's added value combined with its rates. "It's not just about lower prices," said Passikoff. "They…

July 1, 2010, 12:00 AM EDT