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Topic: Brand Keys

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz

Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

Why Blackglama Minks Dumped Their Divas

These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

Shutdown Continues to Trash Political Party Brands

GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

Study: Shutdown Savages Party Brands

GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

Beer (Regular)

Sam Adams scored very high on taste as well as brewing expertise. It also received high marks for full-bodied taste and appropriate for all occasions. Budweiser and Heineken also excelled…

Paper Towels

Viva and Bounty secured a tie among those polled about paper towel brands. Consumers applauded them both for their cleaning ability, size and value for the price. "Viva's millions of…

Retail Store (Discount)

Things got a little touchy there for Wal-Mart for a while, but consumers came back in droves thanks to its values. "They've always stayed true to who they are," said…

Hotels (Luxury)

While W Hotels excels in terms of staff and service, survey respondents said it's the added amenities that really sets the chain apart. "It's the extras that really fits into…

Study: Value Trumps Price Among Shoppers

(To see the results for each category please click on the "Select" drop down menu in the top right hand corner.) Consumers are not buying based on price alone. Instead,…

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