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Topic: Brand Keys

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz

Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

Why Blackglama Minks Dumped Their Divas

These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

Shutdown Continues to Trash Political Party Brands

GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

Study: Shutdown Savages Party Brands

GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

Casual Dining

Olive Garden does a strong job combining both a message with a quality image, said Passikoff. It has linked itself with the Culinary Institute of Tuscany while at the same…

Moisturizing Skin Care (Luxury)

Estee Lauder and Shisheido tied atop the moisturizing skin care category. Women felt both brands succeeded in providing smoother skin and a younger look. Whether this is true or not…

Vodka

Grey Goose which has touted itself as "The World's best tasting vodka" apparently has convinced those polled by Brand Keys. It ranked highly according to image, versatility and smoothness. "Pretty…

Allergy Medicine (Over-the-counter)

Tylenol and Zyrtec were tied. "This one is interesting because price is really not a factor," said Passikoff. "People are more concerned with feeling better and controlling the allergy versus…

Car Rental

Avis has always been ranked very high in customer service. That hasn't changed as its tagline "We try harder" continues to resonate. "They've used that as a very nice foundation…

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