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Topic: Brand Keys

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz

Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

Why Blackglama Minks Dumped Their Divas

These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

Shutdown Continues to Trash Political Party Brands

GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

Study: Shutdown Savages Party Brands

GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

Bottled Water

Aquafina won based on brand for value. Given that there is not a whole lot of differentiators in the bottled water, succeeding at drivers like purity and availability is paramount,…

Search Engine

Google took the top spot by ranking highly in all of the category drivers. Users liked its usability of data, were impressed by the number of sites cataloged and enjoyed…

DVD Player

Samsung is considered the best quality DVD player for the price ahead of Philips (No. 2) and Sony (No. 3) The category is also driven by pricture and sound quality,…

Digital Camera (SLR)

Canon wins in a photo finish thanks to consumers lauding of its design and extra features. "Even though price value is ultimately an important factor, the differentiating factor in this…

Computers

Apple wins on design, technological advancement and, even environmental impact. "Even though Dell was doing 'green' computers first, Apple gets the credit because they advertised it better," said Passikoff. "They…

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