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Topic: Brand Keys

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz

Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

Why Blackglama Minks Dumped Their Divas

These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

Shutdown Continues to Trash Political Party Brands

GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

Study: Shutdown Savages Party Brands

GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

Beer (Light)

Coors Light, which positions itself as Rocky Mountain cold refreshment, actually scored on taste with survey respondents. "Beer is one of few categories where money doesn't really factor in," said…

Long Distance Provider

Verizon secured the top spot thanks to its clear, uninterrupted connection, according to those surveyed by Brand Keys. It also maintain a high-profile in terms of technology. AT&T finished second…

Retail Store (Home Improvement)

True Value ranked high across the board in all of the category drivers. Consumers said the chain of stores nailed it when it came to knowledgeable sales personnel. It's value,…

Breakfast cereal (kids)

They really are Grrrrreat! Frosted Flakes scored in terms of family focus and taste. Ingredients were also a top driver which played into the brands favor, "especially when you're up…

Retail Store (Department)

Kohl's beat out Macy's (No. 2), Sears (No. 3) and others based on its overall shopping experience according to those surveyed. "They said the chain does well on its value…

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