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Topic: Bots

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  Thanks…

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

$6.3 billion menace will shake confidence

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and…

Twitter Says Over 13 Million Accounts May Be Bots and Fakes

And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

Xaxis Fights Fraud With Money-Back Guarantee for Brands

95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

IAB Locks in Traffic Fraud Guidelines

Task force pushes best practices for buyers

The Interactive Advertising Bureau has locked in its final guidelines for publishers and advertisers looking to protect themselves against online ad fraud. Last year, in response to a slew of reports…

Bot Problem Keeps Getting Worse

More than half of U.S. traffic, per Solve Media

You might think that all the attention placed on questionable traffic and bots and online ad fraud this past year would be having a big impact on the digital ad…

The Amount of Questionable Online Traffic Will Blow Your Mind

The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

Ad Verification Firm Pivots to Bot Detection

Integral Science says its can stop fake traffic in real time

Suddenly, the anti-bots business is booming. Last week, a company called White Ops announced aggressive plans to target what the company claims are crooks stealing more than $6.5 billion from advertisers.…

Bots Infecting Nearly Half of Web Traffic, Per Report

Solve Media says that advertisers could blow close to $10 billion in 2013

If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising. If…

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