Bots | Adweek Bots | Adweek
Advertisement

Topic: Bots

Type
Twitter Says Over 13 Million Accounts May Be Bots and Fakes And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

August 12, 2014, 11:23 PM EDT

Xaxis Fights Fraud With Money-Back Guarantee for Brands 95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

August 7, 2014, 1:08 PM EDT

IAB Locks in Traffic Fraud Guidelines Task force pushes best practices for buyers

The Interactive Advertising Bureau has locked in its final guidelines for publishers and advertisers looking to protect themselves against online ad fraud. Last year, in response to a slew of reports…

January 30, 2014, 10:00 AM EST

Bot Problem Keeps Getting Worse More than half of U.S. traffic, per Solve Media

You might think that all the attention placed on questionable traffic and bots and online ad fraud this past year would be having a big impact on the digital ad…

December 19, 2013, 12:00 AM EST

The Amount of Questionable Online Traffic Will Blow Your Mind The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

October 13, 2013, 11:05 PM EDT

Ad Verification Firm Pivots to Bot Detection Integral Science says its can stop fake traffic in real time

Suddenly, the anti-bots business is booming. Last week, a company called White Ops announced aggressive plans to target what the company claims are crooks stealing more than $6.5 billion from advertisers.…

October 8, 2013, 10:49 AM EDT

Bots Infecting Nearly Half of Web Traffic, Per Report Solve Media says that advertisers could blow close to $10 billion in 2013

If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising. If…

September 9, 2013, 4:29 PM EDT

Advertisement