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Topic: Books

Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight 10-book box set

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely…

May 22, 2013, 1:24 PM EDT

The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching Glossary creates an amazing homage to David Foster Wallace

It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience…

May 9, 2013, 12:06 PM EDT

Make an Ad About Truth in Advertising, and You Could Win $5,000 Publisher holds contest for John Kenney's first novel

Truth in advertising? Bwaa ha ha ha ha! Actually, that's the title of a new first novel by former Ogilvy & Mather creative exec John Kenney. The book is about…

March 4, 2013, 9:29 AM EST

Geico's Gecko Writes a Book About the Human Condition Martin Agency helps lizard organize his thoughts

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only…

February 8, 2013, 10:22 AM EST

With Help From His Friends, Warren Ellis Gets Spiffy Trailer for New Novel Ben Templesmith, Wil Wheaton lend a hand

In case you haven't been paying attention, books now need video trailers. And they're getting to be extensive affairs, like this excellent one for Warren Ellis's new novel, Gun Machine.…

January 7, 2013, 9:54 AM EST

Student's Difficulty Finishing Book Could Be Its Best PR Yet Author's encouragement to kid goes viral

In one of the more ironic literary moments of recent Internet history, a lazy student's refusal to read a book for school might end up inspiring thousands of others to…

August 14, 2012, 11:47 AM EDT

Kindle Ad for Third 'Hunger Games' Book Spoils the First Two Shows full first page, revealing key plot points

Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in…

April 30, 2012, 8:44 AM EDT

Stars Sing Through Children's-Book Characters in Literacy PSA Mother spot for Reading Is Fundamental

All kids need books to succeed. To illustrate that pretty essential point on behalf of the literacy nonprofit Reading Is Fundamental, Mother in New York rounded up the heavy-hitting characters…

April 17, 2012, 3:18 PM EDT

Snoop Dogg Pimps Rolling Papers With Smokable Book of Lyrics Pereira & O'Dell lights up an innovative design

Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and…

April 10, 2012, 10:34 AM EDT

How an Obscure War Poster Lost for 60 Years Became a Modern-Day Sensation The story of 'Keep calm and carry on'

The origin of the phrase "Keep calm and carry on" and its place in popular culture is traced in Temujin Doran's short film below, which has garnered almost a million…

March 21, 2012, 9:17 AM EDT