Topic: Books

Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her…

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

With help from Google Speech

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at…

This Copywriter's Ad About Motherhood Was So Touching, It's Now a Children Book

Laurenne Sala's unlikely journey into print

In January 2014, Boba, a small Colorado company that makes baby carriers and accessories, posted a video online—created by Futuristic Films—that would prove to be one of the most popular…

Paulo Coelho Just Published the Entire Text of His Novel 'The Alchemist' in a Single Ad

175 pages condensed to a print spread

Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro…

Housewives Get Hot and Heavy With Their Books in New Ads for Harlequin Romances

Fifty shades of ew?

Desperate housewives enjoy illicit entertainment right under their oblivious husbands' noses in this campaign for Harlequin, the romance novel publisher, from BBDO Toronto and Someplace Nice director Pete Henderson. The campaign,…

The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

Macy McGrail and her future selves

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing…

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Author's foundation hopes mini-movies intrigue readers

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by…

Did Penguin Just Design the Worst Book Cover of All Time on Purpose?

Creepy image for Charlie and the Chocolate Factory provokes outcry

The 50th anniversary publication of Roald Dahl's children's classic Charlie and the Chocolate Factory is leaving a bad taste in some mouths. Controversy surrounds the cover of the Penguin Modern Classics…

Even the Print Version of Haruki Murakami's New Book Will Have an Interactive Cover

Stickers for grown-ups

Even old dogs like hardcover books can learn new tricks. Random House and creative director Suzanne Dean picked five Japanese illustrators to design stickers inspired by characters from Colorless Tskuru Tazaki…

5 Marketing and Creativity Books That Stand the Test of Time

Mullen's outgoing innovation chief shares his picks

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I shared a photo…