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Topic: Books

The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book Macy McGrail and her future selves

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing…

November 26, 2014, 11:28 AM EST

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams Author's foundation hopes mini-movies intrigue readers

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by…

November 20, 2014, 1:35 PM EST

Did Penguin Just Design the Worst Book Cover of All Time on Purpose? Creepy image for Charlie and the Chocolate Factory provokes outcry

The 50th anniversary publication of Roald Dahl's children's classic Charlie and the Chocolate Factory is leaving a bad taste in some mouths. Controversy surrounds the cover of the Penguin Modern Classics…

August 8, 2014, 10:22 AM EDT

Even the Print Version of Haruki Murakami's New Book Will Have an Interactive Cover Stickers for grown-ups

Even old dogs like hardcover books can learn new tricks. Random House and creative director Suzanne Dean picked five Japanese illustrators to design stickers inspired by characters from Colorless Tskuru Tazaki…

July 1, 2014, 2:26 PM EDT

5 Marketing and Creativity Books That Stand the Test of Time Mullen's outgoing innovation chief shares his picks

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I shared a photo…

May 13, 2014, 12:35 PM EDT

This Barbecue Bible Can Sharpen Your Knife, Light Your Fire and Serve Your Steak JWT Brazil gets chefs' attention for cookware brand

Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here's one hell of an exception.  To promote the Tramontina cookware line, JWT…

May 6, 2014, 3:20 PM EDT

Author Brilliantly Recreates Famous Meals From Literature 'Fictitious Dishes,' from Melville to Hunter S. Thompson

We're not normally coffee-table book people, but this? This is awesome. Designer Dinah Fried has just published a collection of fascinating images called Fictitious Dishes: An Album of Literature's Most Memorable Meals.…

April 17, 2014, 9:19 PM EDT

Suits Star Patrick J. Adams Obsesses Over Instagram Also spends some quality time on Twitter

Specs Who Patrick J. Adams Age 32 Accomplishments Stars as Mike Ross on USA’s Suits (Season 3 returns March 6 at 9/8c); set to appear in NBC’s upcoming miniseries adaptation of Rosemary’s Baby Base Los…

March 5, 2014, 12:02 PM EST

See Everything That's Beautiful About Advertising in Two Simple Print Ads for a Bookstore Lovely work from Brazil

These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous execution. It's stuff like this that…

December 20, 2013, 12:38 PM EST

James Franco Steals His Gay Lover's Thunder in Delightfully Odd Book Promo Gary Shteyngart's Little Failure brings out big names

Cinematic trailers for upcoming book releases are rarely all that enjoyable, but then again, they rarely feature the amorous insights of a gay James Franco. In a surprisingly star-studded and…

December 13, 2013, 12:12 PM EST

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