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Topic: Booking.com

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign

New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

Booking.com Follows the Crazy Life of a Booking Hero in W+K's New Campaign

Accommodations that shape your destiny

Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the…

Woman Actually Enjoys a Vacation Without a Man Around in Booking.com Ad

It's a great feeling to be Brianless

A woman's love for her boyfriend is compared to her love for resort amenities while vacationing without him in Wieden + Kennedy Amsterdam's latest ad for Booking.com. The man doesn't fare…

Little Luxuries Are a Big Freaking Deal in Epic New Ad for Booking.com

An ode to 'aggressive relaxation'

Booking.com recognizes that people have various preferences (and borderline fetishes) when it comes to hotel amenities, a fact highlighted in the site's incredibly goofy but totally likable new ad.  Each scene…

Adweek's Top 10 Commercials of the Week

Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels

W+K's chillingly beautiful Halloween ads

Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of…

Finally, Another Dirty-Minded Ad for a Cleaning Product

CLR jumps on the near-profanity train

Household cleaner CLR not only has a no-nonsense name—it stands for Calcium, Lime and Rust remover—but it has also long leaned on simple how-to commercials that demonstrate the product's cleaning…

Some Notable Naughty Ad Campaigns

Does profanity build your brand?

Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar…

Top 10 Commercials of the Week: Jan. 18-25

Nike counts on Kobe, Barclays counts your pennies, and you can count on the Guinness clock

This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the…

Ad of the Day: Booking.com

W+K welcomes the lodging site to the U.S. with a spot full of unbridled joy

A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room. Priceline-owned accommodations site Booking.com is launching its first-ever TV campaign—a paean to…

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