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Topic: Boeing

Eastern Air Lines Is Staging a Comeback After 25 Years on the Ground

The legacy carrier has a new fleet and big plans

Thursday, May 29, 2015 was an ordinary day at Miami International Airport, except for Flight 3145. After the Boeing 737-800 lifted off, flight attendants began serving soft drinks and plantain…

When Airlines All Look Alike, What's a Marketer to Do?

Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

Perspective: Snoring in Your Seat

Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

Emirates Airline Launches U.S. TV Ad Campaign

StrawberryFrog creates appeal to American nationalism

Emirates Airline has launched a national television campaign in the United States, the airline's creative agency StrawberryFrog announced today. The spot, which began airing Tuesday, touts Emirates' growing fleet of Boeing…

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