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Topic: Boeing

How Iron Maiden Made the Boeing 747 Badass Again

With a pilot for a singer, it's a match made in metal heaven

Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff…

Eastern Air Lines Is Staging a Comeback After 25 Years on the Ground

The legacy carrier has a new fleet and big plans

Thursday, May 29, 2015 was an ordinary day at Miami International Airport, except for Flight 3145. After the Boeing 737-800 lifted off, flight attendants began serving soft drinks and plantain…

When Airlines All Look Alike, What's a Marketer to Do?

Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

Perspective: Snoring in Your Seat

Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

Emirates Airline Launches U.S. TV Ad Campaign

StrawberryFrog creates appeal to American nationalism

Emirates Airline has launched a national television campaign in the United States, the airline's creative agency StrawberryFrog announced today. The spot, which began airing Tuesday, touts Emirates' growing fleet of Boeing…

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