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Topic: Boeing

When Airlines All Look Alike, What's a Marketer to Do? Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

March 15, 2013, 12:39 PM EDT

Perspective: Snoring in Your Seat Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

April 26, 2012, 6:22 AM EDT

Emirates Airline Launches U.S. TV Ad Campaign StrawberryFrog creates appeal to American nationalism

Emirates Airline has launched a national television campaign in the United States, the airline's creative agency StrawberryFrog announced today. The spot, which began airing Tuesday, touts Emirates' growing fleet of Boeing…

December 27, 2011, 2:05 PM EST

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