Topic: Bob Liodice

Kraft's Anderson Takes Different Tack At ANA Conference

Offers big picture thoughts on change instead of case histories

Dana Anderson didn't follow the brief. Asked by Bob Liodice, CEO of the Association of National Advertisers, to present practical examples of brand problems and solutions, Anderson, svp of marketing strategy…

Marketers Use Online Tactics More but Are Skeptical

Effectiveness remains a concern, according to ANA poll

Marketers are spending more than ever on online advertising channels. So, obviously they’re sold on them as a viable investment, right? Not so fast. Search engine marketing and search engine optimization…

Panelists Find Little Joy in the U.S. Economy

Still, forecaster predicts growth in ad spend

Pretty dismal and somewhat anemic was how ZenithOptimedia's Tim Jones described the U.S. economy during an Advertising Week financial forecast panel discussion today.  That's hardly cause for joy but panelists from…