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Topic: Bob Dylan

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands

Easy money, new audience appeal to classic rockers

When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let…

Stock Media Seller Pond5 Transitions to Online Video Creators

Raises $61 million in equity funding

Stock media site Pond5 has been known for providing royalty-free content for mainstream TV and film projects like AMC's The Walking Dead and movies such as Iron Man, Thor and…

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix

U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

How Selling Out Can Help or Hurt Your Band

12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

Coke's America Is Beautiful Continues to Resonate

Views surge on YouTube even as Super Bowl fades

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

Super Bowl Push Doesn’t Boost The Following

Ratings hit a new low despite in-game promo support

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings…

At Last, Chrysler Confirms Super Bowl Appearance

3 new ads to break during game, at halftime

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the…

Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad

No comment on Billboard report

Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan. None other than Chrysler CEO Sergio Marchionne hinted to…

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