Topic: BNY Mellon

TBWA Wins BNY Mellon's Global Account

Business shifts from sister shop Doremus

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than…

BNY Mellon Review Meetings Set for Next Week [UPDATED]

New CMO Judy Hu leads the search

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list…

BNY Mellon Selects a Global Creative Shop

Doremus succeeds The Concept Farm on the account

BNY Mellon has found a new lead creative agency. Doremus succeeds The Concept Farm on the assignment, which is global and expected to be backed by nearly $15 million in media…

BNY Mellon Reviews Global Creative Business

Incumbent The Concept Farm is defending

BNY Mellon, a leader in the realm of asset and securities management, is in the late stages of a review of its creative business. The assignment is global, with estimated media…