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Topic: Bmw

MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool

Aims to give marketers 360-degree targeting insight

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing.…

Counting Down the Top 10 Space-Related Ads

From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

BMW Moves Into Zipcar’s Territory

Car-sharing program boosts brand

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are…

Adweek's Top 5 Commercials of the Week: May 9-16

Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8

Leaning on category conventions while upending them, too

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them…

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics

In kbs+ ads, the future is now

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the…

7 Pieces of Tech From CES to Keep an Eye On

New, unusual or just plain cool

The 2014 Consumer Electronics Show, held last week in Las Vegas, was a wonderland of next-generation craziness, some useless gadgets, other useful gadgets, and more and more hardware vanishing into…

The 'Internet of Things' Heralds the Arrival of the Jetsons Age

Your fridge may soon tell you when to buy milk

What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the…

Aspiring Audi Owners Are Insufferable Snobs in Obnoxious New Ad

'Luxury Car Abstinence' bashes BMW, Mercedes and more

Audi has earned a lot of different descriptions over the years, but "tacky" wasn't one of them. Until now. The automaker's new promotional video, "Luxury Car Abstinence," is meant to be…

Pandora Says Its Mobile Video Ads Are Heating Up With Brands

Taco Bell, BMW run pilot; local brands testing waters

Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio…

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