Topic: BlueKai
Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…
Yesterday, AppNexus announced that it had pulled in $75 million in new funding. Pretty impressive, particularly in a climate where you hear things about startups like Tumblr having trouble raising money. Even…
Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…
Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell…
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
