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Topic: Bloomberg

Bloomberg Media Taps a New Global CCO, Continuing Its Trend of Hiring From Agencies

Teddy Lynn led Ogilvy & Mather's content and social

Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North…

Facetime: Magazine Parties, and Marketers Step Out

Phillip Lim, Conan O’Brien, Emma Rosenblum, Jay Fielden and more

This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues.…

Bloomberg Announces New Multiplatform Brand for Tech News

With faster load times and a 'startup barometer'

Bloomberg wants to get technology news to you anytime and from anywhere.  "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg…

Here's What Top Industry Execs Think About the Future of Video

Adweek, NCC partner on Executive Lab summit

  brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor…

Bloomberg Media Names New Global Chief Revenue Officer

Keith Grossman was previously the company's head of U.S. sales

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg…

Q&A: Bloomberg's Digital Chief Has His Sights Set on Cord Cutters

And why he calls Facebook 'the 800-pound gorilla'

Specs Current gig Global head of digital, Bloomberg Media Previous gig Svp, digital, Time, Inc. Twitter @msh200 Age 44 Adweek: Why did you want to come over to Bloomberg from Time? Scott Havens: The resources at this company are…

Bloomberg Will Simulcast Its NewFronts Presentation Across the Globe

If you can't make it to New York, New York will come to you

In two months, advertisers will flood New York for the annual two-week marketplace known as the Digital Content NewFronts. The presentations will be well attended, with some 37 digital video…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

And why he thinks Bar Rescue’s Jon Taffer is the best character on TV

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York Twitter @WillieGeist Adweek: What's the first information you consume in the morning?…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

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