Blood, Sweat and Cheers | Adweek Blood, Sweat and Cheers | Adweek
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Topic: Blood, Sweat and Cheers

Type
What Is 'Mudvertising' and Why Are Marketers Diving In? It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

May 27, 2013, 10:27 PM EDT

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